Supporting local medicine shop owners in Nigeria to help drive access to care

Upskilling and financially supporting patent and proprietary medicine vendors, or PPMVs, could transform community health in Nigeria. An effort supported by MSD for Mothers shows how investing in PPMVs can strengthen health systems, expand care, and improve maternal health.

Despite their integral role in Nigeria’s broader health system, PPMVs face significant challenges. Photo: © Fotolighthouse, for MSD for Mothers.

Despite their integral role in Nigeria’s broader health system, PPMVs face significant challenges. Photo: © Fotolighthouse, for MSD for Mothers.

Nigeria’s primary health care system is under immense strain, facing a severe shortage of doctors as many emigrate overseas, leaving the country with a doctor-to-patient ratio of 1 per 9,083 people. Hospitals and clinics grapple with inadequate infrastructure, outdated technology, and limited funding, making access to quality health care a persistent challenge.

While the government is working to improve affordability and expand access, the reality is that many Nigerians still struggle to pay for medical care. Amid an ongoing economic crisis, 40% of the population lives below the poverty line, forcing many to make impossible choices — prioritizing food over essential medical treatment.

Against this backdrop, Patent and Proprietary Medicine Vendors, or PPMVs, are some people’s only access to health care. While they are not pharmacists, these community-based providers receive basic training and are authorized by the Pharmacy Council of Nigeria, or PCN, to sell a select number of over-the-counter medications — including those for family planning, malaria, and diarrhea — which they typically purchase from local markets.

“They’re like the neighborhood ‘mom-and-pop’ stores,” explained Iyadunni Olubode, programs lead for Nigeria and Kenya at MSD for Mothers. “Sometimes their shops are licensed, but other times they operate informally.”

Despite their limitations in diagnosing or treating illnesses, PPMVs have earned the trust and confidence of their communities. Their presence is a lifeline in rural areas where hospitals are scarce and travel is expensive

“We find that people in these hard-to-reach communities trust PPMVs deeply,” Olubode added. “Not only do they dispense medicines, but they also promote appropriate health-seeking behaviors, encouraging people to seek medical help when necessary.”

This is clear in Elizabeth Adenike Ogundeji’s rural community outside Lagos. As a PPMV at Lizzy Patent Medicine Store for the last decade, she and her colleague work daily from 8 a.m. until 9 p.m., providing care for a wide range of conditions, ranging from children with suspected malaria to women in need of emergency contraception.

“We don’t really have access to good health commodities in my community,” Ogundeji said. “As a PPMV, that’s why we’re here — to provide first aid treatment and guidance. If we weren’t here, I don’t know how people would manage their health-related issues.”

PPMV challenges

Elizabeth Adenike Ogundeji's 'Lizzy Patent Medicine Store' opens every day from 8 a.m. until 9 p.m. Photo: © MSD for Mothers

Elizabeth Adenike Ogundeji's 'Lizzy Patent Medicine Store' opens every day from 8 a.m. until 9 p.m. Photo: © MSD for Mothers

Despite playing an essential role in Nigeria’s broader health system, PPMVs face significant operational challenges. Traveling to the market to purchase stock often forces them to close their shops, leaving communities without care. Additionally, the medicines they source can be of poor quality due to uncertain supply chains, and limited access to training and funding prevents PPMVs from advancing their expertise to deliver better medical advice and services.

Elizabeth Adenike Ogundeji sits in her shop, surrounded by medicines and health supplies. Credit: PACS/Margaret Dankaro/Samson Ajisebiolowo.

With only a diploma-level education, Ogundeji explained that her qualifications limit her to treating malaria and providing emergency or short-term contraception. She believes this restricts the health care options available to her community.

 Iyadunni Olubode, Director of Nigeria Programs, MSD for Mothers, on establishing a new framework for PPMVs in Nigeria.

Financially, the struggle is just as daunting. Without formal financial records, many PPMVs are deemed “high-risk borrowers” by banks. Without loans, they cannot invest in better medicines, expand their shops, or improve their businesses.

Owolabi Fausat standing beside a stocked shelf in her medicine store in Lagos during a PACS team assessment of her use of the stock financing facility. Credit: Osezefe Ehimen/PACS Baseline Assessment

“They run their shops as sole proprietorships, often without proper financial tracking,” Olubode explained. “This makes it difficult to secure loans or sustain their businesses long-term.”

Shalom PMS, owned by Adesoye Tayo. Photo credit: Marvelous Oduntan/PACS Baseline Assessment.

Elizabeth Adenike Ogundeji sits in her shop, surrounded by medicines and health supplies. Credit: PACS/Margaret Dankaro/Samson Ajisebiolowo.

Elizabeth Adenike Ogundeji sits in her shop, surrounded by medicines and health supplies. Credit: PACS/Margaret Dankaro/Samson Ajisebiolowo.

Owolabi Fausat standing beside a stocked shelf in her medicine store in Lagos during a PACS team assessment of her use of the stock financing facility. Credit: Osezefe Ehimen/PACS Baseline Assessment

Owolabi Fausat standing beside a stocked shelf in her medicine store in Lagos during a PACS team assessment of her use of the stock financing facility. Credit: Osezefe Ehimen/PACS Baseline Assessment

Shalom PMS, owned by Adesoye Tayo. Photo credit: Marvelous Oduntan/PACS Baseline Assessment.

Shalom PMS, owned by Adesoye Tayo. Photo credit: Marvelous Oduntan/PACS Baseline Assessment.

A potential solution

Certificates in Divine Mercy PMS. Photo: © MSD for Mothers

Certificates in Divine Mercy PMS. Photo: © MSD for Mothers

PPMVs are seen as high-risk borrowers and can struggle to secure bank loans. Photo: © MSD for Mothers

PPMVs are seen as high-risk borrowers and can struggle to secure bank loans. Photo: © MSD for Mothers

IntegratE, funded by BMGF and MSD for Mothers and implemented by Society for Family Health, is trying to break down some of the barriers PPMVs face, working to make their stores across Nigeria more investable while also training PPMVs to expand the care they provide. Photo: © MSD for Mothers.

IntegratE, funded by BMGF and MSD for Mothers and implemented by Society for Family Health, is trying to break down some of the barriers PPMVs face, working to make their stores across Nigeria more investable while also training PPMVs to expand the care they provide. Photo: © MSD for Mothers.

IntegratE supported the Pharmacy Council of Nigeria in designing a three-tiered accreditation system that sees PPMVs categorized according to their level of training. Federal Ministry of Health Photo: © MSD for Mothers

IntegratE supported the Pharmacy Council of Nigeria in designing a three-tiered accreditation system that sees PPMVs categorized according to their level of training. Federal Ministry of Health Photo: © MSD for Mothers

Recognizing critical gaps in health care access, especially in underserved areas, Nigeria’s National Task Shifting and Sharing policy, approved in 2014, was designed to optimize the use of existing health workers by redistributing tasks — an important step toward achieving universal health coverage.

PPMVs are seen as high-risk borrowers and can struggle to secure bank loans. Photo: © MSD for Mothers

In alignment with this goal, the IntegratE program was launched in 2017 to equip PPMVs with better training, licensing, and business support. Implemented by a consortium led by the Society for Family Health and championed by the Pharmacy Council of Nigeria, the initiative was co-funded by the Gates Foundation and MSD for Mothers. It sought to address the shortage of human resources for health care and bridge the divide between informal health care providers and the formal health system, improving access to health, especially in hard-to-reach communities. 

IntegratE, funded by BMGF and MSD for Mothers and implemented by Society for Family Health, is trying to break down some of the barriers PPMVs face, working to make their stores across Nigeria more investable while also training PPMVs to expand the care they provide. Photo: © MSD for Mothers.

Initially implemented in Lagos and Kaduna, the initiative established a three-tiered accreditation system to categorize PPMVs based on their training levels, providing opportunities for upskilling. As part of achieving full accreditation, PCN also introduced premises inspection of the vendors to ensure both the personnel and premises meet set standards for quality healthcare delivery.

IntegratE supported the Pharmacy Council of Nigeria in designing a three-tiered accreditation system that sees PPMVs categorized according to their level of training. Federal Ministry of Health Photo: © MSD for Mothers

The first tier of PPMVs comprises those with no health qualifications, limiting them to providing condoms, oral contraceptives, and malaria test kits. The second tier is designated for PPMVs with a health qualification. These providers are able to administer some anti-infectives, conduct HIV screenings, and provide long-acting family planning products. The third tier consists of pharmacy technicians.

Uchenna Igbokwe, CEO, Solina Center for International Development and Research, on the benefits seen up until now and those they hope for looking ahead.

PPMVs undergo training in key areas, such as family planning services, followed by an accreditation exam and shop inspection. The goal is to help ensure that all accredited PPMVs have access to essential health commodities — including products for family planning, malaria, and diarrheal disease — aligned with their respective accreditation tier.

During IntegratE’s first phase, family planning was a key focus. Nigeria not only faces a high maternal mortality rate, but it also has one of the lowest rates of contraception use, with only 15% of married women using modern contraception. Since 2017, 1,400 PPMVs received training in family planning, leading to over 200,000 women accessing contraceptives and  preventing approximately 17,000 unintended pregnancies.

IntegratE has now expanded to 11 of Nigeria’s 36 states, working with over 4,000 local PPMVs. This expansion has enabled more providers to offer additional services, including malaria and HIV testing, as well as training in the safe use of needles and syringes.

A second phase

Mercy Alionye and MSD representatives speak about the developments of the second phase. Photo: © MSD for Mothers

Mercy Alionye and MSD representatives speak about the developments of the second phase. Photo: © MSD for Mothers

Despite progress, PCN has been facing challenges in getting PPMVs to renew their licenses and consistently meet regulatory requirements beyond the initial work. In 2022, a supplementary program, Promoting Accreditation for Community Health Services, or PACS, was introduced to tackle the issues regarding financing, access to quality medications, and timely license renewals.

SCIDaR conducted research that revealed PPMVs needed motivation to renew their licenses, as there was no formally defined framework to encourage renewal. Based on feedback from PPMVs regarding the support they valued most, an incentive model was developed. This model includes access to business loans for expansion, increased availability of high-quality medicines, and branding opportunities to enhance visibility and trust.

PACS project implemented by SCIDaR and SFH aimed to transform access to financial support by partnering with commercial banks, development banks, and microfinance institutions to provide tailored loan products. These financial solutions were further strengthened with assistance to help PPMVs digitize records, improve business operations, and maintain valid PCN licenses.

Wema Bank established a 200 million Nigerian naira (approximately $130,000) credit facility at a 12% interest rate, while Access Bank introduced free company registration for women-led PPMVs, lower interest rates, and free point-of-sale machines for drug shops joining as agent banking operators — creating an additional revenue stream and enhancing financial sustainability.

In the six months since the loan products were launched, over 140 PPMVs applied for loans, with nearly 50 already receiving approval, according to  SCIDaR’s internal evaluations.

These partners also worked alongside PPMVs to enhance their appeal to financial institutions. This includes assisting with official shop registration, creating business bank accounts, organizing financial records, obtaining accreditation, and digitizing processes with approved medicine vendors.

For Ogundeji, these changes have been transformative. After completing five weeks of training, she received a 1 million naira ($675) low-interest loan, which allowed her to expand her inventory with high-quality medicines from approved vendors. Ogundeji’s plan is to continue to progress to Tier 2 in the accreditation system.

“We’ll then be able to give [community members] the right thing that they need at the moment.”

The road ahead

Two people sit outside a store in Lagos. Photo: © MSD for Mothers

Two people sit outside a store in Lagos. Photo: © MSD for Mothers

The impact of these initiatives extends far beyond individual communities. By formalizing PPMVs, digitizing their records, and integrating them into Nigeria’s health care ecosystem, they are becoming vital contributors to public health data systems.

“They’re generating critical data — from family planning trends to medicine consumption patterns,” Olubode emphasized. “This isn’t just useful for the government, but for anyone working to understand health-seeking behavior in rural areas.”

SCIDaR believes this project could serve as a powerful advocacy tool for development finance institutions, Nigeria’s Ministry of Finance, the central bank, and other policymakers, demonstrating the impact of supporting small health businesses. Olubode agreed, emphasizing that empowering private community-based providers through inclusive financing and strong support systems can strengthen Nigeria’s primary health care system and advance universal health care efforts.

To drive sustainable progress in maternal and newborn health, collaboration across stakeholders is essential. Health policymakers must prioritize the inclusion of private providers in essential health programs, ensure enabling policies for accreditation, and integrate PPMV data into decision-making. Regulators play a crucial role in strengthening oversight, enhancing capacity-building efforts, and maintaining quality assurance while ensuring accessibility. Meanwhile, development partners can accelerate impact by scaling proven models like IntegratE and PACS, expanding access to finance, commodities, and branding, and fostering knowledge-sharing initiatives in order to advance access to health.

By working together, we can create an inclusive, well-regulated, and sustainable health system that ensures better access, quality, and outcomes for communities most in need. The time to act is now — strengthening private sector engagement is not just an opportunity but a necessity for achieving lasting health improvements.

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Discover more about how private sector collaboration is breaking down barriers to fund maternal health in our series — Maternity Matters: Engaging the private sector in improving maternal health.

The Funding the Future series is supported by funding from MSD, through its MSD for Mothers program, and is the sole responsibility of the authors. MSD for Mothers is an initiative of Merck & Co., Inc., Rahway, NJ, U.S.A.